Another Black Friday has come and gone, with some fighting the crowds to score great deals and other awaiting Cyber Monday. Many businesses started Black Friday deals early, both in store and online. In addition to Black Friday, some businesses including Black Milk Clothing and Amazon have started their Cyber Monday sales earlier or plan to extend them longer than Monday.
Black Friday is a mixed bag for me. In some years I’ve gone to a few clothing stores at midnight to see some of the deals and others I’ve stayed home and avoided the crowds. This year I braved bad traffic and multiple accidents to visit one store for a surprise sample sale at Black Milk.
Its been noted that people have been choosing to shop online more, versus waiting days for deals that are doorbusters or one day only specials. With multiple tools that compare prices, sizes for various brands, and lucrative offers like Free Shipping or discounts that can be stacked, online shopping has become very easy for buyers.
While the benefits to shopping at a brick and mortar store include seeing the products in person and being able to try them on, more people are placing their confidence on website descriptions and saving themselves the hassle of dealing with other customers trying to grab the same item.
What about you?