My homepage suggested an article from Popular Science about a recent trend in consumerism, namely the craze behind bargain hunting and why people never stop looking for the best prices or deals. Curious, I took a look and mulled over the information presented.
The holidays always trigger a craze of people looking for the best deals on items, whether they are gifts for friends and family or a little something for ourselves. In recent years, Black Friday and Cyber Monday expanded to include days leading up to the designated “holidays” to give consumers a chance to shop with more time. I sense its because stores know that people want to think through their buys before forking over their money. There are still cases where the lure of a limited time frame or percentage can encourage people to shop in a frenzy, but the investment items require more thought and planning.
I encourage everyone to read the article from Popular Science to get the whole picture. In brief, it notes that our brains are trained to find the best bargains and we become fixated on what was saved, versus what drove us to buy the item in the first place. How many times have we bragged to people about how much something cost us? I know I’ve done it a few times, but I’m trying to share why I picked up said item and why I’m glad I bought it.
Take for example this dark chocolate crafted in the shape of a Day of the Dead skull I bought on Black Friday from a gourmet food market.
According to the gourmet market, it was made by a local artisan chocolate shop in Los Angeles for Day of the Dead. The item wasn’t expired or damaged, but it was no longer Day of the Dead and was on clearance for $2. Why did I buy it?
- The chocolate was 72%, which is one of my favorite percentages for dark chocolate.
- I have a fondness for skull items, especially consumable ones.
- I love buying unique chocolates and trying them out.
It’s long gone now, but I made sure to enjoy that skull. Very hard to eat – incredibly solid all the way through (no sunken or weak areas like in an Easter chocolate bunny). Flavor was deep, a little nutty, and a light hint of sweetness without being overpowering. Worth the $2? Yes because it was fun to look at and eat. I would have been hard-pressed to buy one full price since its a company I was unfamiliar with and the risk would have been disliking the chocolate.
What about you? Is Popular Science right about the never-ending chase of the bargains? Are you guilty of falling into this cycle? Share your thoughts below.