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Tag Archives: 2017

Free = Frenzy (Observation)

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Yesterday marked another “holiday” called National Lipstick Day. While some makeup companies offered online deals for minis or samples, MAC shared on social media the opportunity to get a free full-sized lipstick at one of their stores or a participating location that sold MAC cosmetics. What was the catch? According to Instagram and Facebook, there was no catch – no buy one get one or spend a certain threshold to get one. Simply show up and get your free lipstick while supplies last.

Curious, I woke up early and got in line at my local mall to score a free lipstick, as I like MAC’s consistency and colors for lipstick. (Not to mention they are one of the brands that doesn’t dry my lips out when I wear it.) Unsurprisingly, there was already a line that formed by the time I arrived around 9:06 AM (store opens at 10 AM). Many were starting to panic or bail by the time they saw the line but I came prepared with a book in tow to pass the time. In between reading passages of A Dance with Dragons, I checked social media to see what others were saying about this “amazing” giveaway.

Oddly, it seemed the giveaway was a little inconsistent worldwide: Australia was promised a selection of the brand’s top colors like Velvet Teddy and Ruby Woo. UK was told they needed to spend 50£ on MAC products in order to receive a free lipstick. Meanwhile some US fans had called ahead and shared online that their stores were only giving away the colors in MAC’s Colour Rocker collection, which are mostly neon or strong colors that could be limited in use or wear. In addition, many users took to Twitter to complain that they waited hours in line only to be told the free lipsticks were out, as there was only a select quantity available. Others expressed disappointment over receiving last pick of the shades remaining, such as the bright blue lipstick which many joked was Smurf blue.

Around 9:40 AM, a MAC representative came around the line to pass out tickets to mark everyone’s place in line. Rules were you needed to trade in your ticket to choose a lipstick. Simple yet effective – cut down the chances of any last minute stragglers trying to sneak into the line with their friends who came earlier. Once the store opened, I heard many of the girls leaving saying that they were among the last few who could actually choose their shade – they eventually moved to putting all of the colors in a basket, shuffling them around, and you’d have to pick one out blindly. Cue many pointing out that the offer stated you could choose your shade of lipstick. Well, you were still choosing a color but maybe not the one you wanted.

At the 2 hour mark, I made it to the front of the store and traded in my ticket. The girl ahead of me asked for something more neutral and the MAC clerk was kind enough to pull one for her. She passed me the same color before moving onto the girls behind me. All while she was holding the basket of lipsticks, the MAC clerk was giving people who didn’t get a ticket for the free lipsticks a sample of their Prep + Prime Lip Balm. Not too bad for those who got in the line too late to get a ticket – they at least got something.

From there, everyone who got a free lipstick needed to go to the register to scan out their lipstick for inventory purposes. Some color trading took place in the line – the girl ahead of me swapped for a brown lipstick when the original owner eyed the former’s taupe shade. Unfortunately some people like the girl behind me, got stuck with the colors they didn’t want like the medium blue lipstick.

While I was pleasantly surprised with my shade, I walked away from the experience with these thoughts about the giveaway. Free is a good way to draw in loyal and new customers to your brand. However, planning is necessary in order to execute the giveaway successfully with little disappointment. I feel that the brand could have selected their top sellers and thrown in a few quirkier colors for fun worldwide, instead of setting different rules for different countries. Some of the locations should have set aside more units for the giveaway – my location said they had 400 units to giveaway while others only had 30. The use of tickets to mark one’s place in line was smart as it prevented anyone from trying to cut the line. I understand they tried to expedite the line by doing a random drawing of your color but it would have be more efficient if they continued to allow people to pick their shade instead. This would reduce the amount of disappointed customers who ended up with a color they’ll never use or wear and prevent the chances of turning away potential or loyal customers who had a negative experience.

Did anyone else brave the lines for a shot at a free lipstick?

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What’s in a Box?

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Who has heard of Influenster? What in the world is it all about? An acquaintance introduced me to the site after she shared reviews of some samples or test products she received to try and review. Interestingly, most of the products she tested and tried were full sized samples. Curious, I joined to see what the deal was.

Influenster is a social media site that collaborates with companies to have people like you and me try and test out their products in exchange for honest reviews about the products. It serves mainly as a database for anyone to search for reviews on almost anything and everything under the sun. You’re encouraged to link your social media accounts to build a presence on Influenster and increase chances of earning a VoxBox, or specially curated box of samples from various vendors to sample and review. Every product in the box has challenges or tasks that one must complete in order to earn badges for their profile or to gain more experience points tied to their account. In turn, this helps bolster your account’s credibility and increases your chances of earning another VoxBox in the future.

Trying out products for free in exchange for sharing candid opinions? Sounds like fun to me! I answered a few questions about one potential VoxBox (these come as surveys which vet which individuals will receive the VoxBoxes) and received an e-mail from Insfluenster saying I was chosen to receive the Daisy VoxBox to review.

The VoxBoxes ship via USPS and typically arrive within a week from the date you are selected. You need to select the option to ‘Check in’ your box once it’s received on your account. All of the items in the VoxBox pictured above were complimentary.

The Daisy VoxBox seems to focus on healthy pursuits, hence the SkinnyPop sample, coconut-based Live Clean Shampoo and Conditioner, Yes to Charcoal face mask, Nature’s Bounty Probiotic Gummies, sample of Always Pads, and coupons for Dannon’s Light and Fit Greek Yogurt. So far I’ve only tried out the gummies but the rest of the box seems pretty interesting!

Interested in joining up and offering your opinion? Check out their site at my link here.

The Floor Sounded Better than Sleeping Next to the Enemy

A short drabble I wrote recently while taking the train home to visit family. Is it purely fiction or is it all real? Maybe parts of it, but I’ll leave that up to your imagination.


“Did you just stay up and party about our win?” I asked as Carson walked up.

He scrunched his face and shook his head. “Unnnnnngghh…tell ya at Starbucks,” he muttered as he pointed to hotel lobby. He stifled a yawn as we dodged families and couples checking out, exiting through the sliding doors and walking behind the hotel shuttle to reach the street.

“You room with anyone from your section?” Carson asked.

I shook my head and explained that I worked out an arrangement with a friend from colorguard. Carson sighed before he muttered that I was lucky.

“Senior perk,” he grumbled, “why do I have two more years until I’m there?”

“Oh stop whining,” I replied with a roll of my eyes, “She didn’t have a roommate for this trip and I asked the right coordinator. We thought we’d have to find two more people, but turns out we didn’t have to.”

Carson rubbed his eyes, his glasses lifting slightly off his nose. “At least you got the person you wanted.”

I stopped short and turned my head. “You knew you could pick anyone to room with for this trip, right?”

He snorted as he crossed his arms, fingers digging into the soft flesh of his biceps. “No Yinee, I didn’t. I actually agreed to room with Taj and Bryce a few weeks ago – then we got stuck with Christophe!”

“Then you should have asked someone else so you didn’t get a random assignment!” I replied, shaking my head.

“Let me rewind a bit,” Carson corrected, “no one assigned him to our room – Bryce asked him, but I’m pretty sure it was out of pity for him. I mean, Bryce asked if Taj and I were cool with it, but what was I supposed to say? ‘Yeah, Christophe can’t room with us.’ I’d be a jerk then, right?”

I nodded as I pressed the Walk button, keeping my eyes on the sign.

“So, they wanted to throw a big party in their room after the tournament and you tried to sleep through it?” I guessed.

“Who’s in the roller coaster group again?” he asked.

My head snapped in his direction at the question.

“Walk sign is on!” the disembodied voice announced from across the street.

Carson stepped down from the sidewalk and began to cross at a brisk pace. I followed, turning my head to cough.

I should take one now, I thought as I reached the other side. I dug around in my purse for the bottle of Zycam, pressing the heel of my hand against the cap.

“Ew, you’re sick Old Lady?” Carson asked as he nudged the button for the opposite side. He inched away and hugged the pole, casting a wary glance in my direction.

I tapped out a single melt tablet in my other hand and tilted my head back as I dropped it into my mouth. My lips twisted into a grimace as the fake orange flavor met my tongue and started to dissolve.

“Not contagious,” I corrected him as I threw the bottle back into my bag. “This is Day 6 – I’m just congested now.”

“Uh huh, sure…” Carson said with a sharp nod. “Sorry, but who’s in the amusement park group today again? Is it just us?”

“No, you, me, and Wilson,” I replied. “I almost thought we’d have my friends from the saxes, but they were just being trolls on my post. Figures, I always thought one of them was full of –” I trailed off, holding back the word threatening to slip out.

Carson relaxed, dropping his arms to the side. He mumbled something about being happy it was just the three of us and I turned my attention back to the tablet in my mouth and trying to finish it up before we reached the coffee shop. Next time I’m checking the other flavors.

Once the sign changed, we stepped off the sidewalk, walking side by side in silence.

“This is disgusting,” I announced as the final nub of the tablet dissolved. “I mean, it works but why did they think orange was any better than cherry?” I shook my head and sucked my saliva, trying to get the orange taste to go away. “Hey, you didn’t tell me why you look dead.”

“Cause I slept on the floor,” he replied with a pointed look.

I frowned and stared at him in disbelief. He had to be kidding me – this guy managed to get conned out of a comfy bed after the final tournament? While I didn’t know his roommates very well, Bryce would always stick out in my mind as the guy who covered his case in stickers from In-N-Out and couldn’t get enough of their Animal Fries. Taj was smaller than Carson and incredibly sarcastic, but not rude. As for newbie Christophe, he rarely was spotted without a smile or joking smirk on his face.

“Seriously? All right, who do I need to smack for kicking you to the floor?” I demanded as I crossed my arms.

Carson held his hands up and shot me a surprised look. “Whoa, easy there Old Lady! I know it might not sound normal, but I actually asked for the floor!”

I scanned his face and Carson nodded several times.

“No really, I asked for the floor.”

“Then why are you complaining?” I asked. “Please tell me someone at least gave you a pillow and a blanket.”

“Oh yeah, no I got those,” Carson added. He shoved his hands in his pockets and glanced around the strip mall we were near. “Look, it was either that or share a bed with Christophe! I mean, you’ve seen the guy right? He’s a giant – he pretty much needs the whole bed!”

I snorted and dropped my arms to the side. “Carson, you’re exaggerating – the kid’s not that tall!”

“I say he is!” Carson shot back.

“Well, how did he take it?”

Carson shrugged his shoulders and began walking toward Starbucks. “Oh hard to tell. He seemed surprised but I told him he should just take the bed – no big deal. He let me have the other pillow and the top blanket. You know, it actually wasn’t that uncomfortable if that makes sense. Did you know Bryce snores pretty loudly?”

I bit my lip as I followed him across the parking lot, looking left then right for cars. “No, I didn’t and I probably wouldn’t have known that,” I replied as I zipped my jacket up. I reached out to grab the handle but Carson beat me to it, swinging the door open and standing to the side, making a mock bow.

“After you, Old Lady,” he said with a smug smile.

I rolled my eyes as I slipped through the door and joined the long line, standing on tiptoe to see the bakery counter. Carson walked up behind me and leaned to the side to see the drink menu ahead.

“What are you getting?”

“A bagel and a cup of water,” I said. “You?”

“I think…I’m gonna have that chocolate chip Frappuccino drink and something from the case,” he announced before straightening up.

***

“Can’t stand him!”

“Who?” I asked as I spread a thin layer of cream cheese on my second bagel half.

Carson’s eyes darted from the window to the line, checking to see who else was here that we knew. I followed his gaze and noted that there were mostly strangers, maybe a few of the popular kids from band tucked in the corner of the cafe. A large group of them from various sections stood up at that moment and walked past us to toss their trash. One of the guys raised a hand in my direction before following the group out the door, coffee cup in his left hand.

Carson watched them leave before turning back to me. He leaned in and lowered his voice, “Christophe.”

I raised a brow at him and he huffed as he leaned back in his chair, crossing his arms.

“Am I missing something or did he empty his spit valve on your shoe when I wasn’t looking?” I asked.

He shook his head. “Just gets on my nerves. He acts like everyone’s his friend and he’s annoying. I swear he thinks life is one big laugh to him.”

I took this moment to take a big bite of my bagel, trying to chew quietly as I listened to Carson lay out his reasons for hating this kid. It seemed a little unfair to the poor guy but then again, it was like the old saying from grade school – you’re not gonna like everyone and everyone isn’t gonna like you.

Yeah, it was definitely good that it was just the three of us taking on the biggest, baddest coasters at Six Flags today…

Sipping Stars and Finding Soul

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Happy 2017 to my readers!

How many of you have heard music playing in coffee shops, pulled out your fancy smartphones, and used an app to determine the song playing? I’ve done it many times so I can hunt down the full song on YouTube or another platform for listening to the whole tune.

A quick stop into Starbucks this afternoon led me to hear the chorus for this gem, which resulted in a look up via SoundCloud to find the title for later.

A short snippet of piano hooks you in, later used as a foundation melody repeated in the background as more instruments build on it into the chorus. Instantly this small hook transported my mind to a smoky, seedy bar with neon lights flickering in the window with a handful of patrons – mostly locals. (Fitting as the first verse muses if the singer’s ex lover is out drinking and possibly free to hear her out one more time.)

The haunting vocals crooning this song of failed relationships and reminiscing about the good times belongs to fresh-faced LÉON, who hails from Stockholm, Sweden. In addition to this single, she has an EP titled Treasure out now and a full album on the way.

The combination of her delivery and instrumental music is refreshing for me in an era of electronica, fast-paced music, and heavy synthesizers. Something tells me that her star is going to grow brighter in the near future…